Hi, my name is Jasmine Williams. I'm a wife, a proud mom of two, and a Raleigh, North Carolina native with a lifelong passion for hair. In my family, doing hair has always been more than styling—it's a special time to connect, share stories, and feel renewed.

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That feeling of transformation and confidence after a fresh style is something I wanted every woman to experience. So in 2020, after my husband encouraged me to go for it, I founded Jasmine Serenity Co., named after my beautiful daughter who inspires me every day.

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This isn't hair I picked out at random—it's hair I've tested, worn, and trusted for years, alongside my friends and family. From buttery-soft bundles to reliable lace glues, every product has been chosen with care and love.

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Being from the South, I believe in the importance of hospitality and honesty. I started this company because I was tired of brands overpromising and underdelivering. Here, you never have to wonder about quality. If it carries the Jasmine Serenity Co. name, it's made to help you look and feel your very best.

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Thank you for letting us be part of your hair journey. I hope that every package brings you beauty, confidence, and a little dose of serenity.

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Jasmine Williams

Hi, I'm Mitchell Williams, the proud husband of Jasmine, father of our two amazing children, and the owner of Mitchell and Son Body Armor Outlet. As the CFO of Jasmine Serenity Co., I bring my experience as an entrepreneur to help guide the business side of this family-owned company, making sure every detail reflects the same integrity and dedication that inspired its founding.

I stand behind the quality of every product you see here. Over the years, I've watched Jasmine pour her heart into this brand. Hair has never been just a job for her—it's always been her passion. I've seen the joy in her eyes every time a new product arrives to test, and the care she puts into ensuring everything meets her high standards. From the softness of a new bundle to the hold of the perfect melting spray, nothing makes her happier than sharing that excitement with other women.

We believe every woman deserves to shine in her best light, to feel confident and beautiful in her own skin. That's why Jasmine Serenity Co. exists—to give you not only exceptional hair but an experience you can trust. Whether you're a longtime customer or visiting us for the first time, we're honored to be part of your hair journey.

Let Jasmine Serenity Co. help you look and feel your absolute best today.

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Mitchell Williams

Hi, I'm MaLayah Serenity—student, daughter, sibling, and proud Senior Intern here at Jasmine Serenity Co. Not only am I the inspiration behind the brand's name, but I also believe deeply in everything this company stands for.

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I help out with everything from marketing to picking out logo designs and making sure every detail feels fresh, modern, and true to our family's vision. Growing up with my mom has meant I've never had to wonder if I'd have the perfect look for any occasion. Whether it was a cheerleading competition, dance formal, graduation, or any special event, I could always count on her to make sure my hair was styled beautifully.

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The feeling my mom talks about—the joy of that first look in the mirror after getting your hair done—is something I've experienced my whole life. It's a moment that makes you feel confident, proud, and ready for anything. That same feeling is what we're working hard to share with you every time you order from us.

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Thank you for stopping by and spending a little time with our family business. I hope something special made its way into your cart, but if not, remember us the next time you—or someone you love—has a big day coming up. Let Serenity Bundles help you feel your very best, too!

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MaLayah Serenity